Marketing your event online and offline can seem intimidating. Here are a few of our favorite tips to get you started.
Harness the Power of Email Marketing
Email marketing for events is a powerful and inexpensive marketing method that many people overlook. Sending an email is a simple, inexpensive way to reach your target audience and increase ticket sales, sign-ups or RSVPs. According to the latest events industry benchmark report, 40% of marketers believe email marketing is THE most effective channel for event promotion.
From email design to the choice of color, following email best practices will increase your open rate and your click through rate. There are many cost-effective email marketing platforms available today that will make it easy for you to segment your audience, automate email workflows and derive insights regarding campaign performance. We recommend checking out Mailchimp, Constant Contact, Aweber for those just getting started.
You can easily connect to a MailChimp account using the MissionTix platform to quickly transfer all of your existing customer data.
Make the Most of Event Discovery Sites & Referrals
People are always on the lookout for interesting events, and most event-goers rely on event discovery sites. In a survey of 3,000 urban event-goers in the U.S., more than half (64%) said they look to neighborhood guides when searching for things to do. Take advantage of discovery sites like MissionTix to target your events to local audiences and increase your sales reach. By partnering with top discovery sites, you’ll reach a wider audience for your targeted promotional campaign.
You should also consider what websites your local audience is using to search for events. If your event website or ticketing page has Google Analytics tracking, it is a good idea to check out “Referrals,” or what online channels your visitors are coming from before they hit your event page. This will help you better understand how customers are finding you. Read more about understanding your customer’s Referral Paths here.
Use Social Media Promotions
It is important to engage with your social media audience. Events that sell tickets directly on Facebook drive 2X more sales and registrations!. Here are a few tips to increase engagement with your event on social media.
- Set up retargeting ads on Facebook to engage with customers who may have visited your event page but did not make a purchase.
- Create a unique and dedicated hashtag for all your social media promotions. Unique hashtags make it easier for your fans to search for your event and share their own experiences.
- Use engaging stories to generate buzz around your event. Talk about the speakers, key takeaways, and the agenda to increase your registrations and new followers.
- Live stream event videos on Facebook and live tweet on Twitter to build interest.
- Create Snapchat and Instagram stories to amplify your presence.
- Remember to encourage your followers to share your event on their social channels to create additional buzz. The MissionTix platform allows purchasers to share the event directly to social media after a purchase.
Create A Dedicated Landing Page
With a dedicated event landing page, it’s easy to communicate your event details with potential customers. If a potential attendee finds your event interesting, you only have 50 milliseconds to impress them. A persuasive event landing page will help them understand why it’s important for them to attend your event, how to receive updates, and how it will benefit them.
Optimize Your Search Engine Listings
Content is STILL king. Use targeted keywords to rank higher in search engines, so your event appears first in customer search queries. Tools like Google’s Keyword Planner and Moz’s Keyword Explorer help you understand keyword performance and how to rank higher for specific search terms.
You’ll also want to optimize your on-page elements to reflect your targeted keywords using meta tags and alt texts. When it comes to ranking highly in Google, be sure your website is responsive and mobile friendly, so users on their smart devices can easily browse. A responsive website design is indispensable for event professionals.
Your event marketing plan should focus on engaging with users in multiple channels and mediums. Understanding how your target audience will perceive your message and tweaking accordingly will pique their interest. Plan out your budget in advance to ensure you have enough funds to cover all your promotional activities. Attend similar events and grow your network to further promote your events. Reach out to sponsors, speakers, and influencers to take advantage of their wider network circles. Post-event marketing is crucial. Make sure you stay in touch with your attendees. Consider creating a highlight reel of your video testimonials, blogs, tweets, and photos to showcase the success of your event.